Monday, September 6, 2010

Brand Tennis

While I was attending the US Open this weekend, I thought a lot about sportsmanship and the attitude of some athletes versus others. Roger Federer is the modern gentleman. He displays as much class and elegance off the court as he does on the court. He's a family man. He's all kinds of sexy. All reasons why so many use him as the face of their brand. He's timeless.

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